⚡ TL;DR
Food brand IA: 5 verticals, 40k outlets, state-city finder, single domain.
One brand, five businesses
Sheetal Food World (portfolio) owns Sheetal Ice Creams, Foods, Milk and J'adore across 100+ franchises and 40,000 outlets. The old site split traffic across microsites.
What we shipped
- IA: /products/ice-creams, /foods, /dairy, /frozen-foods, /jadore with shared design system - no keyword cannibalization
- Outlet finder: state > city filter (Gujarat -> Ahmedabad/Amreli), schema LocalBusiness for each store
- Franchise flow: “Franchise / Distributor” hub with GIDC manufacturing trust block
Why it works
Single domain authority, 5x faceted entry points, and franchise leads up 3.1x after launch. If you run multiple verticals, don't split domains - split IA.
Building similar? Website Development starts with an IA map.
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