⚡ TL;DR
Local checklist: fix categories/services/photos/hours, steady reviews, unique suburb pages.
Start with your Google Business Profile: correct primary category, 5–8 services with descriptions, 20+ real photos, and holiday hours set. Then build a review habit — ask at the happy moment, not by monthly blast.
Add one page per core service + suburb on your site, with unique intros and genuine photos. Copy-pasting the same paragraph with swapped suburb names does not work anymore.
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