Food & Beverage · Sheetal Cool Products Ltd.
Sheetal Food World - FMCG Legacy & D2C Platform
Digitized a 32-year legacy brand with 100+ franchise stores and 40,000+ retail outlets across 15+ countries - ice creams, foods, dairy & frozen verticals.
Key outcomes
Sheetal Food World is a 32+ year FMCG powerhouse behind Sheetal Ice Creams, Foods, Milk & Frozen Foods and J'adore. The brief was to unify five verticals into one fast, franchise-ready platform.
- Rebuilt multi-vertical architecture: Ice Creams, Foods, Dairy, Frozen Foods, J'adore with clean IA and product taxonomies
- Franchise & distributor flows: outlet finder by state/city, lead forms, partner CTAs
- Performance & SEO: image compression, Core Web Vitals 90+ and structured data for products/organization
- CSR & Newsroom: foundation for DJBS Foundation, news and investor relations
Result: a single brand home that scales from SBR Ahmedabad cafe to GIDC Amreli manufacturing.
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