⚡ TL;DR
Speed guide: compress images, limit fonts, remove sliders; test on mid-range phones.
On phones, every extra second of load drops conversions. The fix is rarely a new server — it is smaller images, fewer fonts, and killing slider plugins nobody watches.
Our budget: under 200KB of images per page, one font family with two weights, and no auto-play video on mobile. Measure with PageSpeed on a mid-range Android, not just your office MacBook.
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