⚡ TL;DR
Vetting guide: ask about copy, speed targets, ownership, reporting, and exit terms — get answers in writing.
Ask: who writes and compresses content, what is the speed target on mobile, how do you handle revisions, who owns logins and licenses, what does month two look like, how do you report, and what happens if we leave. Vague answers now mean vague delivery later.
A good agency answers in writing with a checklist and a sample report. A weak one talks only about awards and sliders.
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